How do you write a good product specification?

What are some pro-tips for writing an effective product spec?

1. Keep it short.
2. Use plain English and simple formatting.
3. Stay ahead of your dev team.
4. Think like an engineer.
5. Bring everyone on the journey.
6. Work hard on images.
7. Spend 0.5 to 3 days thinking and writing.
8. Set direction and point at the vision.

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Then,

Beside above,

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